WEB CONTENT.
.
The Process
Focussing on the benefits of Antonov Airlines ('the world's outsize cargo specialist with a wide-ranging fleet'), we decided to present its solutions and fleet in an engaging and easy-to-understand way.
Using short paragraphs and bullet-points across the entire site, plus a comprehensive 'timeline' of the company's history, we aimed for consistency. We also wanted to give the site a refreshing, but conversational tone of voice.
The Outcome
The new Antonov Airlines' website re-established its reputation as a superior cargo charter airline. A less 'stuffy' and more conversational tone across 50+ pages has helped the organisation connect with more customers.
The Brief
Antonov Airlines operates a fleet of AN-124-100 freighters, plus the world’s heaviest aircraft - the unique AN-225.
As part of a re-branding exercise, its new website required a revised wireframe and extensive SEO copywriting.
Antonov Airlines Homepage
Scrolling homepage focussing on the 30th anniversary of the company.
Antonov Airlines Homepage
Scrolling homepage focussing on the 30th anniversary of the company.
Antonov Airlines Why Us
Link from main menu to 'Why Us' page.
Antonov Airlines Homepage
Scrolling homepage focussing on the 30th anniversary of the company.
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