The Process
Focussing on the benefits of Antonov Airlines ('the world's outsize cargo specialist with a wide-ranging fleet'), we decided to present its solutions and fleet in an engaging and easy-to-understand way.
Using short paragraphs and bullet-points across the entire site, plus a comprehensive 'timeline' of the company's history, we aimed for consistency. We also wanted to give the site a refreshing, but conversational tone of voice.
The Outcome
The new Antonov Airlines' website re-established its reputation as a superior cargo charter airline. A less 'stuffy' and more conversational tone across 50+ pages has helped the organisation connect with more customers.
The Brief
Antonov Airlines operates a fleet of AN-124-100 freighters, plus the world’s heaviest aircraft - the unique AN-225.
As part of a re-branding exercise, its new website required a revised wireframe and extensive SEO copywriting.

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