THE INSERT.

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'Echoes in the Alleyway' CD Cover.

The Process

Consisting of fourteen tracks performed by a band of international fans, Echoes in the Alleyway acknowledged each performer's background. A simple paragraph with a brief quotation explaining the reason for their choice of track was written. It tells the story of a worthy endeavour.

The Outcome

A free-of-charge project, which donated thousands of pounds to a major British charity.

The Brief

Fans of the British band, Doves, made their own tribute album to raise money for charity. As part of the process, a downloadable CD cover with copy was required. 

The Leaflet

The Brochure