THE INSERT.
'Echoes in the Alleyway' CD Cover.
The Process
Consisting of fourteen tracks performed by a band of international fans, Echoes in the Alleyway acknowledged each performer's background. A simple paragraph with a brief quotation explaining the reason for their choice of track was written. It tells the story of a worthy endeavour.
The Outcome
A free-of-charge project, which donated thousands of pounds to a major British charity.
The Brief
Fans of the British band, Doves, made their own tribute album to raise money for charity. As part of the process, a downloadable CD cover with copy was required.
